Views tell you how many people saw something. They don’t tell you whether any of them booked. Patient Yield does.
How it works
Patient Yield is the number of consultations your brand produces for every thousand views: consultations ÷ views × 1,000. Track it monthly, and by content type, and you will quickly see which videos bring in patients and which only bring in likes.
What to do with it
Make more of what converts. Fix the path from a message to a booked consultation. And stop judging your brand by follower count.
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